Online advertising refers to the practice of promoting products, services, or brands on the internet through various digital channels. This can include display ads, social media ads, search engine marketing, email marketing, and more. Online advertising allows businesses to reach a targeted audience, track the performance of their campaigns in real-time, and adjust their strategies accordingly. It offers a cost-effective way to increase brand awareness, drive website traffic, and generate leads or sales. With the ability to target specific demographics and interests, online advertising has become an essential tool for businesses looking to expand their reach and engage with potential customers in the digital age.
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